Starting A Successful Loyalty Program
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The State of Loyalty If you’ve purchased any of Cynosure’s products, your account manager has probably encouraged you to create a loyalty rewards program to improve performance. Diligently, you followed their advice and immediately started one, right? Jokes aside, every practice
A Referral Is Worth A Thousand Adwords
The Importance of WOM Word of Mouth (WOM), or referral marketing, is and will always be the gold standard for influencing consumers’ buying decisions. A Mckinsey report explains, “ [WOM’s] influence is greatest when consumers are buying a product for the