A Referral Generation: How to Increase Word of Mouth Using Rewards
Your Referral Program One of the more accurate measures of a healthy aesthetic practice is a high referral volume. Although most aesthetic practices seem confident the majority of their business is word of mouth, understanding why this is or how to
13 Reasons Why You Need Loyalty Marketing
Introduction To Loyalty Marketing Loyalty marketing is an approach to marketing based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. (Wiki) It is the vehicle that drives engagement, satisfaction, credibility, and retention for your
What’s the Point in Rewards?
Introduction Loyalty programs have graduated from boutique airline tools to a business necessity because customers love saving money. Right? Yes, absolutely! But there’s no such thing as a free upgrade. The benefits of rewards for brands are extensive and multivariable. In
How To Win Referrals & Influence Patients: 3 Simple Rules
How does your practice win referrals and influence patients? In case you are not convinced that Word of Mouth, or referral marketing is superior to all other forms of marketing, perhaps this will help: 92% of customers trust referrals from people
Cosmetic Surgery Marketing | How To Manufacture FOMO
FOMO Genius Picture this, you’re about to book a hotel on booking.com to attend the Aesthetics Conference in New York. You find the exact hotel you want, but the price is a bit steep. Since there is plenty of time, you
Starting A Successful Loyalty Program
The State of Loyalty If you’ve purchased any of Cynosure’s products, your account manager has probably encouraged you to create a loyalty rewards program to improve performance. Diligently, you followed their advice and immediately started one, right? Jokes aside, every practice
A Referral Is Worth A Thousand Adwords
The Importance of WOM Word of Mouth (WOM), or referral marketing, is and will always be the gold standard for influencing consumers’ buying decisions. A Mckinsey report explains, “ [WOM’s] influence is greatest when consumers are buying a product for the
Cosmetic Surgery Marketing Strategy: The Fundamentals
How do you improve your cosmetic surgery practice's marketing strategy? I imagine that since you’re reading this article, cosmetic surgery marketing is either a subject of curiosity, or possibly, of concern for you. Either way, I would like to start off